One Family. Six really awkward moments.
Five-million views in two days.
International children’s charity Smile Train has unveiled a new campaign in conjunction with agency SS+K titled “Serious Baby,” to drive awareness on the health conditions of cleft lip and palate in children — all with a light-hearted, amusing touch.
When you dig into it, there are a lot of really quirky financial terms. Coackroach Theory, Dead Cat Bounce, Bear Hug, Stalking Horse Bid… phrases we’re all surprised to learn have deeper meaning.
Our HBO GO Awkward Family Viewing campaign continues to connect with audiences around the world, earning numerous awards from Cannes, The One Show and The Andy’s, with additional show announcements to come.
The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide.
In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies broadband Internet access to low-income families. The New York shop landed the assignment after a pitch against two other undisclosed agencies.
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.
We just renovated our office. And guess what we did? Yep, exactly that.
We destroyed the offices. Took down walls. Put everyone in the middle of the space. Shared desks. A few meeting rooms. But mostly all open. Just right out there in the open.
The mobile web is now capable of beautiful fast interactive animation that was once only possible in desktop browsers or in native mobile applications. Since iOS 8 launched nearly 80% of smart phones support WebGL, the technology that makes this possible.
Like the Griswolds of National Lampoon's Vacation fame, my parents took me and my brother across the country in a trip complete with clunker car, and motels with vibrating beds and blinking neon lights. We hit all the national parks—the Grand Canyon, Bryce Canyon, Yellowstone, the Grand Tetons, Zion, and Yosemite. Yosemite will always be my favorite park. The Half Dome and giant sequoia grove shine bright in my memory bank. But it's the "moonbow" at Yosemite Falls that triggered this boy's imagination.
For many years we’ve been blissfully riding a personal digital media revolution. Better technology has solved more problems, enabling us to do more, consume more, and create more. The excitement and upside of new technologies and platforms has driven us to adopt them and surrender to them without considering the potential long term consequences. As a result, we are slowly approaching a digital day of reckoning, where we’ll be forced to consider the ramifications of our choices in our individual lives.
Moving Through Glass is The first-ever augmented reality application providing round-the-clock aid people living with Parkinson’s. It leverages the heads-up display, bone-inductive audio, and verbal and gestural navigation of Google Glass
Shakie is the fastest way to find and send awesome GIFs in text messages to your friends (and get some exercise while doing it). Shake to discover, or search for anything you want. Download Shakie from the App Store now!
RaceFor is a mobile application that lets you create your own virtual charity races, or complete someone else’s, anytime, anywhere. Race to raise cash for a cause, a need, or just for fun.
This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.
#Seriousbaby starts a meme-based smile strike in solidarity with babies around the world
who have trouble smiling because of unrepaired cleft.
An interactive, heartwarming story of one little girl just hours before New Year’s as a way to raise donations and
get millions of people to appreciate the importance of what Smile Train does for children born with cleft.
To help students overcome their fear of student loans, we made a horror film and created
a multi-city movie release that brought them into theaters and drove them online.
Brad is a Partner and the President of SS+K. This is Brad’s second tour of duty with the firm. He first joined SS+K in 1994 and stayed through 1998. Since rejoining the firm 5 years ago, Brad’s focus has been on SS+K’s go-to-market strategy and offering including the development of a robust digital and social competency, business and corporate development, operations, and talent acquisition and retention. Brad advises management teams from global brands to early startups on how to market in a social world now defined by highly networked, empowered audiences.
He’s been the lead partner for key strategic client relationships including Brinks, Chevy, E*Trade, and Kraft among others. Since his return, Brad and his partners have generated year-over-year double-digit growth in revenue and profit and added top-tier clients like E*Trade, Fresh Direct, HBO, Jackson-Hewitt, Starbucks, The New Yorker and Wells Fargo. SS+K is probably best known for its award-winning work for HBO, Honest Tea, President Obama’s 2008 and 2012 campaigns and Lance Armstrong’s Yellow Wristband. The firm's recent momentum has been punctuated by a host of awards from Cannes Gold and Silver Lions to One Show Pencils.
Brad currently serves as an Agency Advisory Board member for the IAB. He’s judged the Clio and Effie Awards, been a speaker at Cannes Lions and Brazil’s “Mais” Account Planning Conference and featured in Departures Magazine as one of the advertising industry’s new Mod Men. He’s also written columns for Adweek, MediaPost and The Hub.
Lenny is one of the three founding partners of SS+K, a creative agency specializing in social engagement. He has more than twenty years of business experience creating across-the-board communications solutions, advising clients through times of dramatic change and developing strategies to inject brands into American pop-culture. He has worked in highly competitive categories including technology, media, transportation and hospitality for clients like Delta Air Lines, Citibank, Coca Cola, Pfizer, Wells Fargo, Kraft, Kaplan, Harley Davidson, Obama for America media team as their youth agency of record, Allstate, GM, Honest Tea, Time Warner, and LIVESTRONG.
In addition to his SS+K responsibilities, Lenny spearheaded development of CAA Marketing with Creative Artists Agency (CAA), a former partner of and an organization SS+K has enjoyed a long-standing relationship with. Previously, Lenny worked for the Sawyer/Miller group, a political consulting firm and at Paul, Weiss, Rifkind, Wharton & Garrison, where he was a practicing attorney.
During and before both tenures, he worked as a consultant for state, federal, national and international political campaigns, as well as for clients including American Express, General Motors, and Merck.
As one of the founders of SS+K, Rob has spent over 25 years working in advertising, marketing and brand consulting. Rob has lead the firm’s work for a diverse set of clients, including HBO, The New Yorker, Starbucks, President Obama’s campaigns in both 2008 and 2012, General Electric, College Board, Mark Zuckerberg’s FWD.us, First Lady Michelle Obama’s anti-childhood obesity campaign, Let’s Move!, MSNBC, LiveStrong, Microsoft, the Bill & Melinda Gates Foundation, and many others.
In the spring of 2014, President Obama appointed Rob to the President’s Council on Fitness, Sports and Nutrition. Drew Brees and Dominique Dawes co-chair the Council. Other members include Billy Jean King, Alonzo Mourning, Jason Collins, Misty Copeland and Michelle Kwan. Rob is a member of the Council on Foreign Relations. He is a member of the New York advisory board of Enterprise Community Partners, a founding board member of Business Forward, and on the advisory boards of Hip-Hop Public Health and Share Our Strength’s No Kid Hungry campaign.
Rob taught a graduate-level course on health issue advocacy at Columbia University’s Mailman School of Public Health. He currently is on the advisory board of the Center for Health Communication at Harvard’s School of Public Health. Rob has a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government. He holds a B.A. from Franklin and Marshall College, where he graduated with a double major in government and biology. At F&M, he was a four-year starting quarterback and Academic All-American. He was inducted into F&M’s Athletic Hall of Fame in 1990.
Bobby is Partner/Chief Creative Officer at SS+K. Previously he spent five years at Mother, where he worked on Dell, JCPenney, Tanqueray, CNN, Target and Johnson & Johnson brands, including Bengay, K-Y and Rembrandt. He worked on the Target Fashion Spectacular which won a Gold Lion and was named by TED as “one of the ten ads worth spreading,” and Target’s Missoni effort, “Little Marina,” which was named Best In Show by the One Show. His CNN ad was read live on the air the day of the 2008 Presidential election. And his work on K-Y led to an increase in sales of EPT pregnancy tests.
Prior to Mother, Bobby worked at Ogilvy & Mather on Yahoo! and IBM, where he developed the ongoing multi-continent mid market campaign.
Bobby started his copywriting career at Wieden + Kennedy where he worked on ESPN, Sega and Brand Jordan. Highlights include having his first commercial directed by Albert Brooks, developing multiple rounds of Sports Center spots, launching ESPN’s first college network, ESPNU, and creating and developing Sega’s Beta-7 campaign, named by Advertising Age as “one of the best campaigns of the decade.”
His work has been honored by TED, the One Show, the Clios, including the Grand Clio, D&AD, Cannes, the Art Director’s Club, Advertising Age, Communication Arts, the Andy’s, and AICP.
He is a graduate of the University of Michigan, has written an unpublished novel, performed standup comedy and is currently taking banjo lessons. He loves television, Boston and Cleveland sports and celery.
Mark is a failed historian and a successful communications consultant. In the latter capacity, Mark has helped to create attention-getting, memorable campaigns for a variety of clients, including “Most Honest City in America” for Honest Tea that won a Gold Lion at Cannes in 2011. He and his colleagues produced "Don't Forget Ed," the College Board's effort to elevate the issue of education in the 2012 Presidential election campaign. Their work included a widely-covered installation on the National Mall featuring 857 empty desks to represent the number of high school students who drop out every hour of every school day. He led a campaign for the Environmental Defense Fund featuring Mayor John Fetterman of Braddock, PA to pass environmental legislation in the U.S. House, and the “This is Public Health” campaign to promote awareness of public health schools.
Mark’s also worked with Subway, Pfizer, Audi, US Fund for UNICEF, Time Warner and Microsoft. Prior to starting SS+K with his friends Lenny Stern and Rob Shepardson, Mark worked at agencies you’ve probably never heard of because they were devoured by soulless holding companies years ago. During that time, he worked with American Express, American Airlines & Morgan Stanley, among others. As a communications advisor to the Russian Ministry of Privatization (GKI) in 1993, he worked on a campaign to promote economic and political reform in the former Soviet Union.
A communist-affiliated newspaper identified Mark as an American spy, a charge he has yet to deny. Mark studied for a PhD in American history until he and, more importantly, his advisor, recognized Mark’s complete lack of an academic disposition.
Kate is a Partner at SS+K, currently serving as Director of Client Services. As a member of the Executive Leadership Team, she’s responsible for shaping internal processes, leading the account management group, and, along with her partners, generally managing the happy chaos of the agency. Among many projects at SS+K, Kate has helped to mobilize the youth vote for President Obama [twice], devised strategies to get Americans plugged into the electric car for Chevrolet, and assisted Starbucks with their groundbreaking efforts to offer a college education to all of their workers.
Along the way, she served as SS+K’s first Director of Social Media, helping the agency navigate the early days of social marketing. In 2011, Kate was selected by The Impact Center as a Women’s Leadership Fellow. Before joining SS+K in 2005, Kate worked through the ranks in the PR and public affairs world: handling economic development for the Dutch government at Ruder Finn, helping launch Splenda at RF Binder Partners, and helping Airbus speak American (and vice versa) at AGG International. Kate is a graduate of Amherst College, where she learned good English and bad French.
She’s now back in school on the other side of the desk as an adjunct lecturer at City College, working with graduate students in their Branding and Integrated Communications program.
As a partner at SS+K, Rebecca Matovic heads up the strategy, planning, and research group for the social engagement and strategic communications firm. Since joining SS+K in 1995, Rebecca has played a vital role guiding strategic development and messaging for clients including Chevrolet, General Motors, Allstate, the Blue Cross Blue Shield Association, Citibank, and Time Warner Cable. She has also worked with issue oriented clients such as Let’s Move! (the First Lady’s anti-childhood obesity initiative), the Lance Armstrong Foundation, the Environmental Defense Fund, and the Bill & Melinda Gates Foundation.
Prior to joining SS&K, Rebecca worked at KRC Research and Consulting, a division of the Sawyer/Miller Group, where she managed research in the areas of corporate communications, marketing, public policy, and international economic development. She specialized in addressing the challenges created by rapid political, regulatory, and economic change. Corporate clients included Prudential Securities, Liberty Mutual Insurance, and NYNEX. Public policy clients included the United States Agency for International Development (USAID), George Soros’s Open Society Foundation, and the governments of Bolivia and Colombia.
Rebecca also has extensive experience in politics, having done polling for several presidential campaigns in Latin America, as well as for candidates for national, state and local offices in the United States. She holds a bachelors degree in physics from Harvard University.